This is one of the earliest group portraits in Flemish painting. Hans Memling here minutely depicts William Moreel and his wife Barbara with their patron saints and sixteen of their eighteen children. Memling was the first painter of portraits with a landscape background. The depth and affluence of the landscape are impressive. This innovation greatly influenced later Italian renaissance portrait art. This triptych was intended for the Saint James' Church in Bruges and the Moreel family commissioned it to show off their influential status. Willem Moreel was even Mayor of Bruges for a while.